Now I know I've spent the last 2 days speaking about websites but I am going to throw a curve ball at you….

So get ready!......

ready?!?!?! 

here goes.....

Websites are becoming extinct! They are the dinosaurs of the internet!😲 ….

there I said it....websites are becoming obsolete..

Oh great!! I hear you say…

But wait .....hear me out a second…

Are they really going extinct or are they just evolving? 

The truth is somewhere in the middle...

Websites have come a long way since the 90's dot com bubble and the explosion of the internet.... 

We are all attached to our mobile devices 24/7 and we have enough information being thrown at us to be a walking talking encyclopedia.... and that creates overwhelm... 

Overwhelm for me, Overwhelm for you and overwhelm for your prospective client... 

Just think... if you are being bombarded by information on social media and emails everyday so are your prospective clients...

So you only have a very short time frame to make an impact. 2.5 seconds to be exact! 

Just think how quickly you scroll through Facebook and Instagram. you are probably seeing 2-3 posts every couple of seconds...

Now if you are able to grab someones attention long enough for them to stop scrolling and read your post... and they take the next action which is to click through to your website... 

You now have .....drum rolls please.....

8 seconds or less of their time! 

Now here is why websites are becoming obsolete....

If people cannot find exactly what they are looking for in those first 8 seconds of being on your website...

It's bye bye, Sayōnara, they are gone...

People just don't have the attention span in todays world of one click shopping...

So what you really need, rather than a website is a landing page or a sales funnel.... 

Having worked with hundreds of swim school owners… the number 1 challenge they all have is getting enough pupils through the water and filling their classes..

A website is not the best way to do that! 

A landing page or sales funnel is….

Why?

Because it does everything we've mentioned above...

It grabs people's attention quickly,

They can see the information they are looking for within 8 secs and are prompted to take action...

No having to hunt round a website looking where to enquire, no getting lost trying to work out which timetable to look at to see which class they need to be in (that's your job by the way when you speak to them... but we'll cover that in the Intu Sport C.L.U.B system training)

You see... a landing page is like a 24/7 salesman working in your business...

It's one job is to speak to your prospective clients in their language and get them to tell you they are wanting to join your service by entering their email or phone number....

Once they have done that, it then leads them to the next stage of the sales funnel.... but that's a secret you'll have to tap here to discover...