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Is your website working for your swim school?

February 14, 20232 min read

Is your website working for your swim school? 

To be brutally honest your website is most likely not functioning as well as it could be….

How do I know? 

Because I have viewed hundreds of swim school websites and worked with many swim school owners who have all told me the same thing! 

“I need to improve my website as it’s not generating enough leads”

When we take a look at their website it becomes pretty clear why their website isn’t doing what it should be…. which BTW is to generate leads for their swim school….. 

Instead we see pages and pages of timetables and essays ‘about us’, pages about badge schemes and teachers, which is all very nice but really no one cares! 

That sounds harsh but they don’t. 

Why?

Because that’s all about me me me and the person visiting your website wants to know about themselves. 

What’s in it for them? What are they going to get out of what you offer? They don’t want to know that your Granny taught you to swim on your summer holidays….

Okay I’m exaggerating a bit, but the point is to read about your Granny takes time and they’ve had to click about 5 buttons to get there and they still don’t know what you offer and how they can book in….

Most people nowadays don’t have the attention span to spend ages on a website in fact, studies show if you don’t grab their attention in 2.5 seconds they are gone… most people spend about 8 seconds on a website when they click through from an external link…

That means you have 8 seconds to sell yourself and your swim school! 

Not long is it! 

If they have to hunt around your website looking for a button or link that’s usually hidden somewhere in the footer just to contact you then you’ve lost them…

If you want to know how to improve your website and have leads coming in that are as hot as Granny’s cakes then the Intu Sport C.LUB system could be for you…

The first step in the C.L.U.B system is having a strategy call with one of our experts, part of which is looking into your website and recommending tweaks you can make to start generating more leads instantly…

To book a deep dive strategy call and see what else the Intu Sport C.L.U.B system can do to help your swim school grow tap the link here

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Intu Sport

We help Sports School scale and grow by generating 50-100 leads a month consistently using The Intu Sport C.L.U.B System and all on one Sales and Marketing CRM.

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