“You can't tiptoe into social media. You have to jump into the pool. People have a natural fear of it. But the scary part is not being there. Your customer is already there."

-Dave Saunders

Introduction

The world of social media has changed the way we communicate with each other, and it's easy to see why. Social media provides an easy and effective way to build awareness about your swim school, get in touch with customers and potential clients, and share news about what you're doing. Whether you run your lessons from a public school or offer private lessons, having an active social media presence can be a great way to grow your business.

1. Build awareness

Social media makes it easy for you to build awareness about your swim school. You can use social media to promote your swim school and gain new students, while also getting the word out about how you’re helping people learn how to swim. Social media is a great way to get in front of your audience, showcase what you do, and help people learn more about swimming through information and tips.

No matter what swim school business you're in, people need to know that your swim school exists.

Social media is a great way to get the word out about your swim school and reach people who are interested in what you do. It’s also easy for people to find you on social media platforms like Facebook, Instagram, Twitter and others so they can learn more about your services.

Social media allows you to get to know your potential and existing students. You can communicate with them through different platforms like Facebook, Instagram or Twitter. It’s a great way of building a rapport with them and answering any questions they may have about the lessons, classes or swimwear that you offer.

You can also use social media to share tips and information on a regular basis so that everyone is kept up-to-date with all the latest developments with your swim school. This could be answering questions, providing more information or just a sharing a picture of the last lesson you offered. 

2. Become more visible 

Now is the time to start thinking about how you can become more visible on social media. You may be wondering what sort of content you should share and also how often?

The answers to these questions are different for every business, but here are some ideas:

Answer any questions that people ask you on Facebook or Instagram as an FAQ post.

Provide information about your swim school in posts (e.g., the types of lessons you offer)

Share pictures of pupils participating in swimming lessons

By sharing tips and information on a regular basis, you can become the go-to person for swim safety, technique tips and much more. The internet is full of great articles that will help you become a swimming expert in no time at all. You can share these articles with your followers to give them some insight into what they can do at home or in the pool to improve their swimming experience.

Examples of tips include:

Don’t dive into shallow water

Use your fingers as fins when practising sculling technique

Be aware of how much chlorine is in the water before entering

3. Build trust

Being active on social media helps you build trust within your network, which can lead to new opportunities for growth. Social media is an opportunity to reach out to people in a more personal way. It's not just about posting pictures of the kids having fun at swim lessons, but also talking about their struggles, challenges and successes and how your swim school helps them overcome them.

You can also gain exposure by posting about your lessons; for example when you're starting a new session or have open spots available. You could also offer incentives to the first few people who book, like a free swimsuit if they book before a certain date. And don't forget that hiring new staff is an opportunity to promote yourself on social media as well!

When it comes to promotion, don't be afraid of being creative and thinking outside the box. Even if it seems silly at first, sometimes having fun with it will make your audience more engaged and willing to share what you're doing with their friends and family.

You can use this opportunity to provide details about the new courses, incentives that are available and much more.

4. Be Consistent 

Social Media is a great way to promote your swim school and increase the awareness around your brand. As you are building up this presence, it's important to be consistent in order to build trust with your followers. 

Conclusion

Social media is a great way to build awareness around your swim school and connect with potential new students. By staying active on social networking sites such as Facebook, Twitter, Instagram and LinkedIn, you can keep your brand top-of-mind for anyone who may be looking for lessons or information about swimming safety and lessons. 

Need help with a social media plan then book a free strategy call with us HERE