We don't have a choice on whether we DO social media, the question is how well we DO it."

- Erik Qualman

Introduction

You've got a lot on your plate as the owner of a swim school. You're working hard to find new customers, manage your budget and employees, and keep everything running smoothly. But there's one thing you're probably not doing enough: using social media to engage with your customers and grow your business

And that's where we come in! We'll walk you through our favourite ways to increase engagement on social media by creating engaging content that will help get people talking about the value of swimming lessons with your swim school.

1. Have a clear strategy

Before you start writing your social media posts, it's important that you have a clear strategy in place. Otherwise, you'll just be flying by the seat of your pants, hoping for the best and wasting time on content that doesn't get any engagement or traction.

You need to know what goals you want to achieve with your social media posts—engagement, conversions (such as sales), traffic. Without these goals in mind, it's difficult to write engaging content because there's no end goal or objective driving everything else.

2. Post a combination of short- and long-form content

Short-form content (like photos, videos and emojis) is quick and easy to digest. It's also great for building engagement — images get more than 3 times the number of likes than text posts on Instagram!

Longer pieces can provide more context or details about your brand (aka your swim school), as well as give you the chance to highlight new content from your brand story. They're also a handy way of keeping your followers updated on what's happening at your swim school, like when there are special events or classes running that they may be interested in taking part in.

3. Create different types of content

Here are a few examples of different types of content you can create:

• Text posts

• Image posts

• Slide posts or carousels (like PowerPoint presentations)

• Short Videos and Reels

• Blogs

• Infographics

• Share success stories

You should also be sharing success stories from your swim school. This is not only a great way to show off the quality of your classes, but it's also a good way to show the impact you have on your students.

If you have any pictures or videos of kids who are swimming better than before their lessons started, share them! You can even add captions if you're feeling especially creative. (Be sure to get signed permission from the parents first) 

You don't need to use every success story as an example for what everyone else should aspire to accomplish. If your student has made exceptional progress from their first day in class, that's great! But if he or she hasn't progressed much at all and still struggles with basic swimming techniques at the end of eight weeks (which is probably normal), don't be afraid to share this either—it could inspire someone else who might not believe they can learn how to swim at all.

4. Engage with your audience

Engaging with your audience is a great way to show that you care about the people who follow your swim school and are interested in what you have to say. One of the best ways to do this is by engaging with comments left on your posts. You can respond directly or retweet (share) someone else’s response if they said something particularly witty or helpful. (You can share these in your IG and FB stories too)

Another way to engage is by answering questions that people ask through comments on social media posts, especially those related directly to your business (e.g., “Does my child have to be able to swim 25m to join your swim school?”). You can also reach out through DM messages (direct messages) if there are issues that need urgent attention.

You may also want to use hashtags in some of your posts so people searching for related content will find it easily while browsing through their feed or looking at search results pages online! These words will then show up as links when clicked on. Emojis add another layer of engagement because they allow users feel like they're talking face-to-face with someone instead of just reading words off screens all day long."

5. A solid social media strategy will increase engagement with your swim school.

A solid social media strategy will increase engagement with your swim school. The key is to create a variety of different types of content, including short- and long-form posts, while also sharing success stories and engaging with your audience.

Conclusion

This is a lot of information, but don’t worry! We know that social media can be overwhelming for small businesses and entrepreneurs. That’s why we created this guide with tips on creating engaging posts for your swim school. By following these steps, you’ll be well on your way to improving your online presence and reaching more people with your message.