According to Swim England’s 2018 swim census there are 2094 swim school providers in the UK.

With 12,700,000 children under the age of 16 there is an opportunity for every swim school to be teaching over 6,065 children each!!!!!

Most swim schools only teach between 75 and 250 pupils a week and yet many swim school owners are struggling to fill their classes!

Why is this? 

Because they haven’t discovered the magic of the Intu Sport C.L.U.B system yet!

I jest!

But it’s true!

There are enough children waiting to be taught to swim so every swim school in the land can be filled to capacity!

So what’s missing? Why are these extra 5815 pupils not swimming with your swim school?

Is it because your lessons suck?

No!

Is it because you are a terrible person?

No!

Is it because you haven’t learned the hottest marketing hack on the planet?

Maybe! But probably not!

The real reason most swim school owners don’t have their classes filled to capacity is down to consistency!

Consistency?

Yes consistency!

The number 1 mistake most swim school owners are making with their swim school is their lack of consistency with their marketing!

We learned this ourselves the hard way!

Back in 2010 we were flying! We had enquiries coming in for swimming lessons all over the place! We’d turned the tap on and they were flooding in!

We were so busy we had to turn our adverts off just to keep up with the admin! (our mistake was not having the system in place to handle all the enquiries we were getting)

But because we turned our ads off to catch up, come the next term our numbers had dropped off massively!

This was proof we needed to stay consistent with our marketing but also we needed a system to manage all those enquiries! So was born the Intu Sport C.L.U.B system!

Most swim schools before we start working with them are not marketing themselves consistently!

They will send out a monthly newsletter via email or sporadically run a facebook or google ad, but just as soon as they’ve turned them on, they turn them off again! They say it’s not working or that they are too busy doing everything else that comes with running a business that they don’t have the time!

Wait what? You don’t have the time to do THE MOST IMPORTANT thing of any business?

Cos let’s be honest for a second! Yes we may be swimming teachers by trade, but ultimately we are in business and being in business is making sales and making sales can only come with marketing!

If you are not going to market your swim school, you might as well turn the lights off and go home!

Without marketing you don’t have anyone to teach!

So back to consistency! If you want to fill your classes to capacity then you need to be consistent with your marketing. You need to be out there every day telling the world who you are and what you do! Or you need a system that does that for you! Did I mention the Intu Sport C.L.U.B system? 

A system that works for you 24/7. Bringing you leads, nurturing those leads and then converting them into pupils!

The Intu Sport C.L.U.B system can help you fill your classes to capacity by consistently marketing your swim school for you…whilst you sleep!

From Facebook ads, to landing pages, to email nurture sequences, to paid clients the Intu Sport C.L.U.B system is your ultimate swim school marketing machine!

Book a call with one of our team today and they will show you how you can stay consistent with your marketing and fill those classes once and for all!